[Exclu] Stratégie de SEGA : l'incroyable fuite ?

To our english readers : since the leak is now available all around the internet, we decided to put it back on Objectif-Sega.

Note pour nos lecteurs : Vous l'avez sûrement remarqué, cette info a filtré un peu partout et dans des proportions assez démesurées, suite à la parution de cet article ce matin. Il est donc inutile d'en cacher le contenu alors que vous pouvez le trouver ailleurs. On sait au moins que Sega travaille en secret sur de multiples projets, c'est déjà ça ! Pour le reste, il faut garder à l'esprit que seules les annonces officielles ont une vraie valeur. Ce qui suit, n'est que rumeur.

Un document de travail entre Sega of America et Sony CE America, qui semble (au vu des infos qui y sont distillés) totalement confidentiel, a atterri sur le FTP de SEGA US. Cette réunion daterait du mois d'août.

Les confidences concernent autant Sony, dont on apprend que son Motion Controller pourrait sortir d'abord au Japon en Mars puis au printemps en Occident ou encore sur l'émulaton de la PS2 sur PS3. Et bien sûr ça concerne surtout Sega.

Voici en vrac des infos que l'on trouve dans le document :

- Sony serait interessé par un Virtua Tennis sur son Motion Controller parmi d'autres licences Sega.
- Bayonetta aurait droit à sa version collector et une démo peu avant sa sortie occidentale.
- SEGA All Stars Racing pourrait accueilliir des guests Sony mais aussi de MS, les persos Rare et Fable sont cités
- Des jeux import comme Yakuza pourrait sortir directement en download dans une rubrique à part du PSN. Yakuza 3 est-il ainsi confirmé ?
- Phantasy Star Portable 2 est indirectement confirmé en Occident.
- Un projet nommé "Vanquish" (Gearbox ?) est cité et est juste totalement inconnu.
- Sega a déjà quelques idées lucratives pour l'anniversaire de Sonic
- Les jeux Dreamcast arrivent-ils pour de bon en téléchargement ? Sony est déjà interessé par des exclusivités.
- Sega confirme indirectement qu'il a les droits pour les prochains JO d'été à Londres. Ou est en passe de les obtenir.

Une telle fuite est-elle possible ? Est-elle organisée ? On en reste presque pantois, à moins que ce soit le poisson d'avril américain. (!!!) On vous laisse avec ce document complet pour juger du sérieux de la chose mais ça ressemble drôlement à une boulette d'anthologie ! Merci SEGA !

Objectives of Meeting

Dyer agreed to regular quarterly meetings with SOA

Sony PS3

SCEA reiterated plans to sell 13 million PS3s this year
Big announcement back half of year they canÂ’t talk about (potentially price cut of PS3 to reach hardware goals)
SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.

Motion Controller

Spring 2010 launch (March in JP)
No bundle/pricing details yet, should come Sept 1
Plan on selling 4-5MM units WW
SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
Motion Controller support allows easy way to differentiate PS3 SKU
Other differentiation opportunities include PSP/PS3 interoperability - think of features that would make users want to buy both PS3 and PSP SKUs.

Alpha Protocol

Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”
Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.

Planet 51

Sell in of PS3 SKU - SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).

Bayonetta

Collectors edition with Bayonetta Action Figure
Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).

Vancouver 2010

HOME, Olympic destination would garner a lot of positive attention from SCEA
Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
HOME merchandizing opportunities (clothes etc).

Sonic Racing

Open to DLC to differentiate PS3 SKU - not ratchet and clank but other characters, maybe characters from Rare or Fable universes

Yakuza

Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
Might need to localize menus at least with subtitles.
SCEA interested in helping on MKTG side if they can have period of exclusivity.

AVP

Another great HOME candidate
AVP avatars
Hybrid BD disc with movie

Iron Man 2

Great candidate for HOME space - explore Tony StarkÂ’s lab etc.
Should have one for Marvel in general.

PSU2

Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.

Valkyria 1937

Could bundle with PSP as well.

Vanquish and Aliens: CM

Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, AssassinÂ’s Creed for good examples).
If we offer that SCEA would be really interested in having us at their booth next E3.

Thor

SCEA would like a look at the code soon.

Sonic Anniversary

Could put out collectors edition with all old sonic games on one BD disc.
“Best of Sonic” for around $99.
SCEA would love PSN exclusive power ups/different game modes (like CastlevaniaÂ’s flip it over/backwards)

PS2 emulator for PS3 (confidential)

SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
< For co Marketing money show PS3 controller on TV ads - similar to EA Madden Spots, NCAA, etcÂ…

London Olympics

Perfect opportunity for Motion Controller integration.

DC Digital Titles

If we provide a list of DC titles SCEA will let us know which ones theyÂ’re interested in having exclusively.
If we give them a long period of exclusivity they'll give us more marketing support.

PSP Titles

For SKU differentiation it's best to offer features that are slightly different from PS3 version.
Titles that are coming up on PSP are Assassin's Creed II, GTA China Wars, Resident Evil, Little Big Planet - all massive franchises.
SCEA has a specific PSP deck which they can send up with their hardware director for a chat.